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Whiskey & Work Podcast

Dec 5, 2023

Aimee Schuster, CEO and founder of Bandwidth Strategy, an expert in C-suite services, joins Kelsey on Whiskey & Work to discuss how fractional CMO’s can help your business. Kelsey and Aimee discuss the definition of a fractional CMO, the difference between a fractional CMO and a regular CMO, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

  • Aimee Schuster is the CEO and founder of Bandwidth Strategy, an expert in C-suite services 

  • Definition and explanation of a Fractional CMO

  • The difference between a regular CMO and a fractional CMO

  • How fractional CMOs can benefit businesses

  • Aimee’s experience and expertise in the field

  • Detailed insights into the role of a fractional CMO

  • The importance of a strong network when transitioning to a fractional role

  • Balancing work and personal life as a fractional CMO

  • How to know if becoming a fractional CMO is the right choice for you

  • Kelsey and Amy share their experiences of transitioning from corporate roles to entrepreneurship

  • The challenges and rewards of starting a consulting or fractional C-suite practice

  • The value of saying "yes" to opportunities and stepping outside your comfort zone

  • The significance of timing and networking in building a successful business

  • Discuss the benefits of podcasting and how it can help improve storytelling and communication skills

  • How podcasting can enhance your personal brand and business

  • The unexpected benefits of podcasting, including self-improvement

  • To learn more or connect with Aimee, visit the links below! 

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 


Links Mentioned

Aime Schuster’s Website 

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram 


  1. “Fractional CMOs come with playbooks. They come with usually 20 plus years of experience. They're able to see your problem in all the other problems that they've encountered in the past, so they can come to solutions really quickly for you and in a really efficient manner.” - A.S.

  2. “I really love getting it started and then handing it off to others to make it their own. Understanding what I call that fractional hierarchy of need is important.” - A.S.

  3. “Deposit that will pay off dividends. When you open your eyes, you blink. It's five years later and you've been putting in those deposits. It's pretty significant.” - A.S.

  4. “Success comes from learning how to be a better manager of people, and understanding your team's strengths and weaknesses and what makes them tick.” - A.S.

  5. “You have to be able to tell the story, and you have to have the data to back it up.” - A.S.