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Whiskey & Work Podcast

Sep 5, 2023

Ashlyn Carter, founder and CEO of Ashlyn Writes, joins Whiskey & Work to discuss strategic copywriting for entrepreneurs. Kelsey and Ashlyn cover motherhood stories, the difficulties of starting to write, tips and tricks during the writing process, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 


What we’re talking about…

  • Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives 

  • Kelsey and Ashlyn discuss motherhood 

  • The special moments and reminder to stay in the present with a third child 

  • Ashlyn lays out three tips (or ingredients if you will) for starting the writing process: 

  • 1: What do you actually want to say?

  • 2: What do people need to hear? Use research from your customer data and recycle what you already know here 

  • 3: Use frameworks that already work 

  • The best writers are really just the best editors 

  • The first draft is usually the hardest 

  • Ashlyn explains the framework she uses and how this helps her

  • Kelsey explains how she applies her “better than nothing” technique to writing 

  • The two discuss the difficulties of writing when it feels like you have so much to say — good thing Ashlyn gave some tips here too!

  • Figuring out your “tough love toast”

  • Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say. 

  • How to cut down extra text and fluff 

  • Ashlyn lays out her chicken nugget rule 

  • The two discuss AI and how to leverage it for your business

  • To learn more or connect with Ashlyn, visit the links below! 


A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

Links Mentioned

Ashlyn Carter’s Website 

Ashlyn Carter’s Instagram 

Kelsey Murphy’s Website 

Kelsey Murphy’s Instagram