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Whiskey & Work Podcast

Aug 23, 2022

Kelsey starts from square one this episode: how to build a business from scratch. She tells her story of transitioning from the advertising world to the coaching arena and key lessons she learned along the way. Kelsey also shares the successes of her client Julie Artis and how she has navigated the coaching world. 

What we’re talking about…

  • Kelsey goes solo this episode to talk building a business from scratch 
  • She shares how she first got into advertising and all the incredible opportunities that came with this field
  • However, Kelsey didn’t see this as the industry that checked all the boxes for the life she envisioned for herself
  • She shares about her jump to the coaching world 
  • Kelsey outlines actionable steps to building a business: targeted outreach, focusing on how she could make other people’s lives easier, offering a free month of coaching in exchange for feedback and testimonial, and using this last coaching session to review with clients that changes they saw
  • In case you missed Julie Artis’s episode, Kelsey gives a brief overview of the successful strategies Julie engaged in
  • Julie’s tactics included testing a specific audience and mission immediately and wasn’t afraid to switch lanes when that didn’t work out, used Facebook groups to find related networks, and asked questions from the people she was looking to help

A {free} Tool or Two! 

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 

Links Mentioned

Kelsey Murphy Website 

Kelsey Murphy Instagram 

Julie Artis Episode 

Amy Porterfield Episode